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In its second season, I/O Bio has been named Outside Magazine’s favorite merino wool, with three featured styles in the Fall/Winter 2008 Buyer’s Guide.
The brand is now emerging from its underground roots in California where it was designed and tested by I/O’s famous HUN Team of wild-men and women, including some of the world’s best skiers, boarders, bikers and guides. Bernie Bernthal, Marketing Director at I/O Bio said, â€œWe were going to be discovered sooner or later. We’ve been keeping the brand fairly quiet providing product just to core shops and users around the globe.â€
To create the base layer brand that isn’t afraid to call itself wool, I/O Bio spent over 2 years in developing its proprietary â€œlow-torqueâ€ yarns (softer handle & no twisting) and progressive fabrics of ribs, bi-plys, terry and fleece. â€œWe have created fabrics and technology that no other manufacturer can replicate. Just feel our fabrics and you can see the softness of what merino wool is really supposed to be like,â€ said Graham Stewart, I/O Bio V.P. of Product Development.
Combining action sports marketing panache, young team riders, and 130 years of wool heritage, I/O Bio is destined to become the fastest growing wool apparel brand in the world.
About I/O Bio
The only brand with a true â€œSheep-to-Shelfâ€ solution, I/O Bio combines intelligent natural fabrics
with a functional, progressive design. In cooperation with the Michell family’s 150 years of wool expertise on the coastline of Australia’s Southern Ocean, I/O brings together the world’s finest fiber and advanced fabrication methods to create a new breed of apparel.
For more information see: www.io-bio.com