Over a year after taking up the position of President and CEO of the Canadian group Coalision Inc., Bernard Mariette is setting up the European management structure of women’s active wear brand Lolë, beginning with the recruitment of Isabelle Mille as Vice-President, Direct-to-Consumer. Based in the South West of France she will report directly to Bernard Mariette.
Isabelle Mille has over 15 years of experience in the textile business and spent much of her career at the Quiksilver group, where she served first as Director of Customer Service, Credit Control and Treasury and then as Director of Retail Operations, playing a major role in the growth of the surf brand network (from 25 stores in 2001 to 260 stores in some 15 European countries in 2010).
“We’re very pleased to have Isabelle on our management team,” said Bernard Mariette. “Her record at Quiksilver speaks for itself; I have no doubt that she’s the right person to represent the Lolë lifestyle and build the brand in Europe,” he continued. “Her joining the team is a great opportunity for Lolë and bodes well for our long-term strategy. Isabelle is highly regarded in the industry. She’s a project leader and a team leader who will apply her experience to both the French and Montreal business contexts,” he concluded.
In addition to overseeing retail deployment and implementing the marketing strategy, Isabelle Mille will be in charge of developing Lolë Business to Consumer strategy, the website, as well as expanding the network of Lolë brand ambassadors throughout Europe.
“From the moment Bernard introduced me to Lolë, I completely related to the brand philosophy. It all resonates with me — wellness, seeking harmony between body and mind, getting together with other women to take part in fitness activities,” said Isabelle Mille. “After 15 years at Quiksilver, I wanted a new challenge at a firm with a fresh vision, and the Lolë brand is exactly that,” she remarked.
Following the launch of its first social retailing concept store in Montreal in September 2010, Lolë is planning to open an Atelier in France by the end of 2011 and is working on complementary concepts dubbed “showtiques,” the first of which will be launched this month in New York.
“The openings of the Atelier in Paris at the same time as the showtiques are launched on the Côte Basque and in Annecy will expand our brand message among active women. We’re adding real value to our distribution with these community building retail concepts. Our goal is, above all, to share our values and our lifestyle with our customers throughout the world,” explained Isabelle Mille.
Live out loud every day!
As an innovative and feminine lifestyle clothing brand, Lolë is designed for active women. It is unique in the urban active wear category in its emphasis on femininity and innovation in addition to comfort and practicality. The brand is committed to promoting wellness and to motivating women to get out to urban parks
Information about Lolë meet-ups is available at www.lolewomen.com and on the brand’s Facebook page Lolë Paris.
A combination of the words “coalition” and “collision,” the name Coalision conveys the spirit of the company: a powerful coalition of dedicated people inspired by a creative collision of ideas. Coalision owns the ORAGE and LOLË clothing brands, which are distributed by a network of more than 2,500 retailers in Canada, the United States, Europe and Asia.
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