ISIS® Bra Trade-In Raises Money for Breast Cancer Fund

ISIS for women is extremely pleased to announce its Go Purple fundraiser and bra trade-in at the Outdoor Retailer trade show was a success, raising nearly $3000 for the Breast Cancer Fund. ISIS offered their flirty, supportive Henna Day or C/D bra for $10 with a bra trade-in or $20 without a trade-in. All bras that were traded-in at the event were donated to the local YWCA’s Women Shelter in Salt Lake City and all proceeds from the bra sales benefited the San Francisco-based Breast Cancer Fund.

The fundraiser kick-started the 2012 retailer-based Go Purple campaign that will give $1 from every purchase of an ISIS purple bra to the Breast Cancer Fund, a cause that is very important to the ISIS team.

“We are extremely happy with the turnout for the promotion,” notes ISIS Sales Manager, Gwyn Benedict. “We had both men and woman coming by the booth to support a very personal cause. Not only did the amount raised for the Breast Cancer Fund exceed our expectations, we were impressed with the number of bras traded-in and donated to the local YWCA.”

ISIS’ Intimates collection includes 20 styles with the support and comfort active women need and demand in playful patterns and colors to brighten any day. The latest introductions for the ISIS 2012 Spring collection include new high-impact styles and flirty everyday pieces that are the technical first layer all women need to excel in their active life.

About ISIS

ISIS creates clothes that make it easy for women to get outdoors and get more from the outdoors. From highly technical jackets and pants, to sophisticated silhouettes, versatile fabrics and playful details, ISIS makes performance apparel that helps women stay comfortable and beautiful.For the woman who uses the outdoors for challenge, recreation and restoration, ISIS fits who you are. ISIS can be found at outdoor specialty retailers nationwide and at www.isisforwomen.com.