Press Releases

ISIS® Kicks Off Breast Cancer Fund Promotion at Summer OR

ISIS for women kick starts their 2012 retail fundraiser program for the Breast Cancer Fund at OR

ISIS for women is offering trade show attendees an opportunity to ‘Protect your girls…and everyone else’s’. To kick start their 2012 retail fundraiser program for the Breast Cancer Fund,ISIS will hold a bra trade-in and sale during Summer Outdoor Retailer at their booth 34201. Bring your old, tired bras to the ISIS booth and receive a new flirty, supportive ISIS Henna Day or C/D Bra for $10 or, if you don’t have a trade-in, you can get a new bra for $20. All proceeds from the bra sale will benefit the San Francisco-based Breast Cancer Fund, a cause that is considerably important to the ISIS team. Their 2012 retailer-based Go Purple campaign will give $1 from every purchase of an ISIS purple bra directly to the Breast Cancer Fund.

“We are very excited for the Outdoor Retailer sale and 2012 promotion with the Breast Cancer Fund,” notes ISIS co-founder, Carolyn Cooke. “It is a spectacular organization that provides tremendous support for women and awareness for such an important cause that we, as a team, feel compelled to continually support in any way we can.”

The fundraiser coincides with the debut of ISIS’ new collection of engineered and seamless intimates that provide even more support and wicking capabilities in flirty and fun styles. Highly anticipated new engineered bras, including the No-Limits and Intensity Bras, provide high-impact support and comfort for D and B/C sizes. The new Chantilly collection of bras and panties provides sexy, functional styling with chafe-free seamless construction. Wrapping up the new offerings is the Everyday Racerback Bra in an elegant ‘fanfare’ print providing comfort and low-impact support for everyday wear.

ISIS’ complete line of intimates and the new collection of gorgeous, performance-driven woman’s apparel will be on display at booth 34201 during the Summer Outdoor Retailer trade show.

About ISIS

ISIS creates clothes that make it easy for women to get outdoors and get more from the outdoors. From highly technical jackets and pants, to sophisticated silhouettes, versatile fabrics and playful details, ISIS makes performance apparel that helps women stay comfortable and beautiful. For the woman who uses the outdoors for challenge, recreation and restoration, ISIS fits who you are. ISIS can be found at outdoor specialty retailers nationwide and at