ispo winter forms partnership with Kanumesse canoeing trade show

ispo winter forms partnership with Kanumesse, expands outdoor sports opportunities through this leading international canoeing trade show

More than ever, sports retailers need to recognize trends and keep their eye on developments in the sporting goods market. To help, ispo winter provides the best possible overview of all facets of the sports market.

Beginning in February 2009 ispo will work with a new partner: the international canoeing trade show, Kanumesse. “We’ve enjoyed a friendship with Mr. Fürsattel, the organizer of the Nuremberg-based trade show, for a long time, and we can fall back on common interests, which will come to play in the new collaboration,” says Markus Hefter, Exhibition Group Director for ispo winter.

Under the terms of the new agreement ispo winter and Kanumesse will be present at each other’s events. The information booth of Kanumesse, the international canoeing sports trade show, will be located in the Outdoor area, in the passage between the East entrance and hall B6 at the New Munich Trade Fair. Visitors will have the opportunity to get first-hand information on Kanumesse and find out what opportunities and potential this market offers.

Canoe sports innovations have long made their way into the outdoor, camping, leisure, and fishing retail stores. This is a clear indication that individual sports segments are no longer strictly divided, resulting in many beneficial synergies waiting to be taken advantage of. What started with waterproof packs has become a successful supplementary business for resourceful retailers: from collapsible boats, fishing kayaks, to easy-to-use boats for everyone – the industry is ready for the market of the future. The sport has also undergone an image change from extreme sport to a leisure activity, which currently boasts the highest growth rate.