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It’s lucky seven for Isbjörn!

Ultra-durable and sustainable Penguin Snowsuit wins prestigious Bäst-i-Test award for seventh consecutive year


Truly sustainable children’s outdoor clothing and accessories manufacturer Isbjörn of Sweden is once again celebrating, after being awarded the coveted Bäst-i-Test (Best in Test) for its best-selling Penguin Snowsuit, in the Premium category, for a lucky seventh time.

The popular field test, conducted by the Scandinavian Online Test Institute Bäst-i-Test, saw various winter jumpsuits tested over a three-month period, at a forest school day-care centre, during the long and hard winter season in Sweden. The products were rigorously used in all weathers and outdoor activities, on a daily basis with repeated washing and tumble drying.


Penguin Snowsuit scored 10 out of 10 points for longevity, outstanding functions, quality and comfort – thus proving it is the perfect choice for keeping children dry and thermally balanced in wet and cold winter conditions.

Staff and parents who participated in the 3-month long testing process, along with the children, collectively commented: “This tough yet sustainable snowsuit continues to impress, standing up to all kinds of winter weather, keeping every single drop of rain and snow out. Yes, the Penguin Snowsuit is a more expensive long-term purchase, but overall the excellent durability of the snowsuit will actually save money as it will last many years and many owners. Made from high quality yet sustainable materials it can be handed down to hand to siblings and friends. There is absolutely no compromise on wet weather or thermal performance even though Penguin delivers excellent breathability as well as waterproofness, offering children optimal comfort during all outdoor adventures. It can last many seasons of fun in the snow and keep our little ones dry in wet weather.”


Maria Frykman Forsberg, Co-Founder and CEO of Isbjörn of Sweden, commented: “Once again our durable Penguin Snowsuit, renowned for its longevity for many years, has been awarded this prestigious Bäst-i-Test award for a record seventh time. It’s all about the durability, while always using the most sustainable bluesign® approved materials such as PrimaLoft Insulation Eco and Bionic Finish Eco, that makes our famous snowsuit stand out and continue to be independently recognised by the Bäst-i-Test team.”

For further information, please contact Sue Reay at East River PR, Tel: +44 1913759067 or email

Notes to Editors:

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.

ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet.

Further information on the Penguin Snowsuit can be found at