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Press Releases

J.Lindeberg With Partner Suppliers Gore-Tex® and Primaloft at The Fis World Alpine Championship in St. Moritz 2017

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As a company with a long history in fashion and high tech sports apparel including high functional skiwear, J.Lindeberg is proud to announce our continued involvement with alpine skiing by being the official apparel sponsor for the FIS World Alpine Ski Championships in St. Moritz 2017. 

In February around 150 000 people will travel to the village of St. Moritz in Switzerland to see one of the most prestigious ski events in the world. It will bring together some of the world’s greatest skiers to compete in every alpine discipline.

For this event, J.Lindeberg has had the great opportunity to establish a close collaboration with several different partners such as two of the most prestigious and well known companies in the outdoor business — GORE® and PrimaLoft. Together with them we have created the FIS World Alpine Ski Championships official uniform, outfitting 1300 event officials and a merchandise collection sold at the event and in stores around the world. 

Both the uniform and the merchandise collection fuses high-tech materials with innovative details, tailored silhouettes and a rebellious sophistication. Some of the highlights are 2 layer GORE-TEX® with and without padding, 3 layer GORE-TEX® and GORE® WINDSTOPPER®. For insulation PrimaLoft® Gold insulation is used, which is the highest performing synthetic insulation available and the go-to choice for those looking for protection in extreme conditions. The no-compromise synthetic fabric for those that demand the best.

Photo shows world championship alpine ski uniforms that incorporate GORE-TEX fabrics.
Courtesy of Gore.

The J.Lindeberg Autumn/Winter Collection was showcased at the Winter Trade Shows and at showrooms around the world. J.Lindeberg Ski bridging fashion and function.


The Scandinavian Fashion House J.Lindeberg was founded in Stockholm 1996 with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle. The collections consist of menswear and womenswear offering fashion, tailoring, golf and skiwear. The fashion collections are presented at the international fashion weeks in e.g. New York, Beijing, London and Stockholm – the sportswear collections are worn by some of the world’s best athletes. Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Los Angeles, Miami, Tokyo, Hong Kong, Beijing, Shanghai and Sölden. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden.