Press Releases

JAM Media Collective Partners with Innovator Oru Kayak

San Francisco, CA – October 29, 2014 – JAM Media Collective, a public relations and media agency specializing in outdoor, bike, accessories, apparel and design-focused consumer products, announced today that it has been named the public relations agency of record for Oru Kayak, a leading innovator in kayak engineering. Based in San Francisco, Oru Kayak is the creator of the first foldable kayak that utilizes the principals of origami.


“We are elated to be working with Oru Kayak,” said Julie Atherton, principal and founder of JAM Media Collective. “Oru Kayak is a young, Bay Area company with innovative products and ideas. We look forward to partnering with a brand that is guided by a passion for the outdoors and the simplicity of great design.”

Oru is the Japanese word meaning ‘to fold,’ reflecting the brand’s inspiration in both traditional arts as well as new technologies. The foldable design and engineering of Oru Kayak are both ingenious and simple. Made from a single, seamless sheet of double-layered, recyclable plastic, a patented pattern of folds transforms the flat sheet into sleek, fast, high performance watercraft.
While it was originally conceived as an easily storable kayak for urban apartment dwellers, the applications for a folding boat are practically endless. Beyond the functionality of its engineering, the Oru Kayak stands apart from the competition for its superb on the water performance, durability, easy assembly, and stylish design.

“When we started looking for a PR agency, we quickly discovered that JAM Media Collective represents many of the outdoor brands that we most admire,” said Anton Willis, founder of Oru Kayak, “It feels like a natural fit – we’re very excited to be working together to share our story and vision.”


About JAM Media Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Media Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Media Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Mountain Hardwear, Icebreaker, Yakima Products, Inc., Snow Peak and Moving Comfort. | Instagram | Facebook | Twitter