JAM Media Collective Racks Up its Newest Partnership: Yakima

Mill Valley, CA – January 9, 2012 – JAM Media Collective, a boutique public relations agency specializing in outdoor, bike, accessories and eco-friendly consumer products, announced today that it has been named the public relations agency of record for Yakima, the Beaverton, Oregon-based leader of vehicle racks for boats, bikes, camping and winter sports gear.

“We are thrilled to be working with Yakima,” said Julie Atherton, principal of JAM Media Collective. “No one is better at getting outdoor lovers and their gear to their destination with ease. We share their passion for the outdoors and we’re excited to spread the word about Yakima – the brand, their products and their initiatives.”

Said Bobbie Parisi, director, global marketing for Yakima, “Their depth of experience and media relationships combined with their endless enthusiasm makes JAM Media Collective the perfect partner for the Yakima portfolio of brands. Yakima has been on a strong growth trend over the past several years and we are confident that JAM Media Collective will contribute to our continued success.”

About Yakima
Yakima is the world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima’s products include vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima is headquartered in Beaverton, Oregon. www.yakima.com

About JAM Media Collective
Founded by Julie Atherton and based in Mill Valley California, JAM Media Collective utilizes strategic thinking to create product-focused public relations strategies. Through a creative combination of editor events, trade shows as well as entertainment and art world relationships, JAM has been able to initiate brand visibility and further connect its clients with consumers. www.jamcollective.net