Japan’s BONX, the ‘GoPro of Communication,’ Launches Crowdfunding Campaign
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(Japan; July 19, 2016) – Already a huge success in Japan, BONX is reimagining the art of communication. Originally launched late last year, the outdoor group-talk technology brand ran a crowd-funding campaign in Japan with great response, surpassing their initial funding target quickly and going on to become the most well-funded campaign ever in Japan. BONX is now ready the rest of the world, beginning with the Indiegogo campaign that started today. Having already shipped product to early backers in Japan, Bonx expects to be shipping to American backers in Q4.
Bonx Grip, a Bluetooth connected earpiece driven by a custom smart phone app, comes in four colors and sells for a suggested retail price of $139. Consumers can now pre-order Bonx via the company’s Indiegogo campaign.
An avid snowboarder, Takahiro Miyasaka, CEO of BONX became frustrated with the current status of communication while snowboarding with his friends, “I thought, wouldn’t it be nice if we could have real—time communication for outdoor activities.”
A Bluetooth earpiece, BONX Grip connects to an original smartphone app to facilitate unique group conversation, which only transmits voice when a user speaks and is optimized for outdoor environment with unstable cellular reception. Dual microphones with multilayer wind and noise reduction technology ensure crystal-clear speech, and there is no distance limit, thanks to data transmission over standard cellular networks. BONX Grip is water and shock-resistant. It’s uniquely designed to stay put during rigorous outdoor activities, and maintains maximum comfort with a choice of three different sized earbuds.
With a suggested retail of $139.99, the BONX Grip comes in 4 colorways – black, white, pink, and matcha green.
ABOUT BONX:
BONX is a outdoor group-talk technology brand. The Bonx Grip, their Bluetooth-connected earpiece that communicates via a BONX-specific smartphone app, is their first product.. Originally launched in Japan, BONX ran a hugely successful crowd-funding campaign before bringing the brand over to North America. The outdoor-activity focused product has been designed for comfort and functionality, all with the ease of Bluetooth. Retailing for $139.99, the BONX Grip is available in four colorways. For more information please visit: https://bonx.co
