Jeff Cunningham Steps Up as National Sales Manager at Mammut USA

Mammut Sports Group USA, suppliers of Swiss quality alpine clothing and gear, today announced the promotion of Jeff Cunningham to National Sales Manager for the Mammut, Raichle, and Ajungilak brands. Cunningham will be stepping away from his role as Marketing Director, and will transition to his new role leading the sales force for the Mammut Sports Group brands in the US.

“The Mammut Sports Group brands continue to gain traction in the US market, thanks in part to Jeff’s efforts as Marketing Director over the last three years,” said Bill Supple, CEO of Mammut Sports Group USA. “We’re excited to have Jeff leading our sales team, knowing that he brings a lot of energy to this new role. As an integral part of our team, he has first-hand knowledge of these brands that’s essential to working successfully with our specialty dealers and growing our business further in this market.”

”I intend to work as closely with our dealers as I will be working with our sales team, helping them to achieve sell-through and growing with Mammut as a profitable brand”, said Cunningham. “We’ve seen tremendously successful results with our recent dealer camps, and our goal is to continue to support our dealers by engaging the retail staff as part of our sales team. The retail staff are on the front lines of customer service and providing consumers with the best outdoor experience, and we are here to help them do just that”.

Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Ajungilak of Norway, the world’s oldest sleeping bag and insulation manufacturer, (http://www.ajungilak.no/), Raichle Swiss quality outdoor footwear (www.raichle.com) and ToKo wax and care products (http://www.toko.ch/). For
more information about Mammut apparel, gear, and athletes, and for media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com. More information about the Mammut Sports Group brands can be found online at www.mammutusa.com.