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Manchester, N.H. – Jetboil®, Inc., the world’s leading brand of outdoor cooking systems and a division of Johnson Outdoors (Nasdaq: JOUT) is pleased to announce the new Jetboil MiniMo stove won the Backpacker Magazine Editors’ Choice Award.
The annual Backpacker Editors’ Choice Awards honors the products that Backpacker editors have chosen as the best of the year. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.
“The MiniMo upends what we thought we knew about ‘personal cook systems,’” Senior Content Editor Rachel Zurer said. “Like its predecessors, the MiniMo has lightning-fast boil times (it averaged 2 minutes and 21 seconds for 20 ounces at room temp in our controlled test) and efficient fuel consumption (expect about 9 liters of boiled water for a 3.5-ounce fuel canister). But, unlike all its predecessors, it can actually simmer: We kept a pot of soup over a low flame for nearly 10 minutes without adjusting the stove or scorching our meal.”
Further, Backpacker appreciated the MiniMo’s key features: PVC-coated, flip-out metal handles for easier pouring; a stay-put lid with drinking spout and strainer; and an included pot stabilizer, a 1-liter pot, and a 10-ounce plastic bowl.
The Backpacker Editors’ Choice Awards are a gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.
Since its inception, the Backpacker Editors’ Choice Awards have come to be regarded as one of the most sought-after awards for outdoor equipment and apparel found in the industry. All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of products into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are active, long-term outdoor enthusiasts.
The complete list of Backpacker’s 2015 Editors’ Choice Award winners will be officially announced to the general public in the magazine’s Gear Guide issue, on newsstands this month.
ABOUT JETBOIL®, INC.
Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.Jetboil.com.
ABOUT JOHNSON OUTDOORS INC.
Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors’ familiar brands include: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Jetboil® outdoor cooking systems; and Eureka!® camping and hiking equipment. www.JohnsonOutdoors.com.