Jetboil Partners with PR Firm Denny, ink for Brand Communications

Manchester, NH  – Jetboil, the leading designer and manufacturer of revolutionary outdoor cooking systems, announced today the company has retained Jackson Hole public relations agency Denny, ink. to manage its public relations efforts.

Effective January 1st, Denny, ink. will oversee all public relations initiatives for the innovative cookware company, including media outreach, strategic communications counsel and social marketing support for Jetboils’s premium backcountry cooking systems and accessories.

“Denny, ink is a great match for Jetboil,” said Perry Dowst, co-founder and CEO of Jetboil. “After a thorough review of agencies large and small, we feel Denny, ink’s knowledge of the market, their creative approach and their passion for the outdoors will help us move into the critical next phase of our brand. We’re confident their experience in helping brands connect with media, consumers and specialty retail partners will allow Jetboil to maximize the awareness of our products through all aspects of media.”

Working closely with the Jetboil marketing and leadership team, Denny, ink. will act as an extension of the company to deliver genuine product stories for the brand. The effort kicks off at the Outdoor Retailer trade show in Salt Lake City on January 19, 2012, where Jetboil will debut its latest collection of backcountry cooking systems at Booth #22009.

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About Jetboil

Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. Its patented FluxRing® technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category. The Jetboil team is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience. www.jetboil.com

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com