Jetboil Selects HFS Communications as Public Relations Partner

Jetboil, Incorporated, known for its revolutionary cooking systems, has partnered with HFS Communications to further promote the Jetboil brand through public relations starting, September 1, 2009. HFS will be tasked to continue to promote the Jetboil brand and innovative cooking products to the core outdoor and new consumer groups through traditional media relations, social media, tradeshows, events and grassroots opportunities.

“Jetboil is a fast growing brand within our core outdoor markets and we believe the time is right to generate visibility beyond our core outdoor consumer as well,” said Perry Dowst, CEO of Jetboil. “HFS brings experience in the outdoor, home and design industries that will help spread the Jetboil name to a wider consumer base. We are excited to be working together to promote our brand and product line.”

In addition to promoting the Jetboil brand and product line, HFS will also promote the Fozzils brand, an innovative line of flat-packing plates, bowls and utensils.

Since its inception in 2004, Jetboil’s revolutionary cooking systems have won numerous awards both inside and outside the outdoor industry. The patented FluxRing® technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category. The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience. www.jetboil.com

Harrison Fonteyne Snayd (HFS) Communications is a public relations firm specializing in the outdoor, fashion, fashion accessories, home decor, home accessories, giftware, fancy foods and web shopping categories. The three senior partners bring passion, accountability, creativity, and humor to every project. Do what you love and success will follow! www.harrisonfonteyne.com

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