Get access to everything we publish when you sign up for Outside+.
Spokespersons from Jetboil, the award-winning creators of the revolutionary integrated cooking system, announced today that the company will oversee the worldwide distribution of the Fozzils Brand of ThinkFlatâ„¢ travelware.
Starting at Outdoor Retail Summer Market 2008, Jetboil will handle sales and marketing for Fozzils. Fozzils’ ThinkFlat travelware pieces are an innovative alternative to traditional outdoor dinnerware. Each one packs flat and flexible, then snaps into place for an easy and enjoyable way to eat in style while on the move. Fozzils are absurdly light, virtually unbreakable and have a non-stick, odor free, easy clean surface. Fozzils are durable, reusable alternatives to disposables, made of 100-percent recyclable, BPA-free polypropylene. Even the packaging doubles as a reusable, self-storage container.
â€œWorldwide distribution of Fozzils aligns the synergies of the two companies,â€ said CEO and co-founder of Jetboil, Perry Dowst.
â€œFozzils fits perfectly with the Jetboil product line and leverages the things we have worked so hard to build â€“ an outstanding U.S. sales force, strong inside sales managers, and 25 international distributors in the top world markets.â€
Additionally, both support the Jetboil mission of providing convenient hot food and drinks on the go. This resonates from a product perspective and an organizational standpoint. While Jetboil was not looking for brands to distribute, Dowst said that the Fozzils opportunity was â€œtoo good to pass up.â€
While Jetboil is excited at the opportunity to team up with Fozzils, Dowst said that Jetboil’s focus will remain on product introductions in the core category it created with the introduction of the PCS in 2004.
Fozzils was created to solve the age old problem of lugging bulky, three dimensional items from one place to another. The Fozzils travelware line embodies the company’s Think Flat philosophy with items that are not only practical and convenient to use and carry, but beautiful to look at. Since the items are also super light, it has never been easier or more enjoyable to eat in style. Fozzils is committing to changing the way people think about two dimensions. Think flat. Pack flat. www.fozzils.com
Since its inception in 2004, Jetboil’s revolutionary cooking systems have won numerous awards both inside and outside the outdoor industry. The patented FluxRingÂ® technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category.
The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience.
Visit Jetboil at www.jetboil.com.