Jetboil Welcomes New Rep Agency for Northeast and North Mid-Atlantic

Manchester, N.H., March 24, 2009 – Jetboil cooking systems include all the elements required for outdoor cooking in a single unit. And now a rep agency, dubbed Three Mountain Associates (TMA), brings three retail experts and mountain enthusiasts into one zealous unit to rep the Northeast and North Mid-Atlantic regions for Jetboil.

The three amigos that make up TMA include founding partner Tom McCarthy, partner George Lesure and associate Mike Cullerot. Each have deep roots in the outdoor industry, and when not working or traveling, can be found skiing, hiking, climbing, sailing or taking advantage of the great outdoors in any way possible.

For the past 17 years, McCarthy & Associates Inc., now called Three Mountain Associates, has represented premium brands in the Outdoor Industry. Together the group brings immense retail experience, as well as product management and inventory planning knowledge, to the Jetboil business model. For more information about TMA, please download this PDF (insert link from Jetboil PPR; will be TMA bio).

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ABOUT JETBOIL
Since its inception in 2004, Jetboil’s revolutionary cooking systems have won numerous awards both inside and outside the outdoor industry. The patented FluxRing® technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category. The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience.

Media Contact:
Verde PR & Consulting
Julie Snider-Popp
JuliePopp@verdepr.com
Ashley Gonnella
ashley@verdepr.com
970.259.3555