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Joe Flannery: Marmot’s New General Manager Brings Wealth of Global Industry Experience

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Rohnert Park (CA): Marmot is pleased to announce Joe Flannery as the company’s first-ever General Manager, a new position with global responsibility for product, sales and marketing. Flannery, well-known for growing and fortifying several prominent outdoor industry brands, brings a unique balance of experience in marketing, sales, product development and operational excellence to Marmot.

Over the past twenty years, Flannery has been a key contributor to the success of many brands in the outdoor and sporting goods industries. Early in his career, Flannery gained valuable footwear and lifestyle product experience at Adidas, working in Herzogenaurach, Germany and Portland, Oregon. During his time at The North Face as Vice President of Marketing, Flannery was part of a high-growth environment, directing a global strategic marketing plan. In subsequent years, Flannery worked as a global marketing consultant for other well-known brands in the outdoor industry. Most recently, Flannery has served as the president of Canadian Mountain Holidays (CMH), the largest heli-ski operator in the world and distinguished the company with superior customer service, world-class logistics planning, simultaneously navigating through a challenging ‘weather dependent’ business model. 

In addition to his extensive outdoor industry background, Flannery is also an avid outdoorsman, enjoying a lifetime of alpine and backcountry skiing. He’s also a passionate world-traveler and has visited dozens of countries throughout Asia, Africa and Europe.

Joe Flannery, Marmot’s New General Manager


Mark Martin, CEO of Jarden Technical Apparel (JTA) and President of Marmot for the past twelve years explains, “I’m very confident to have Joe leading our senior management team. It was crucial to us that we find an individual who combines the industry experience, the global perspective, and a strong vision for the evolution of the Marmot brand. During our professional search, many of our key retail partners lauded Joe as ‘one of the best marketers in the industry,’ an ‘outstanding communicator’ and a leader who ‘sets the stage for winning.’”

Martin will continue in his capacity as CEO of Jarden’s Technical Apparel division—primarily overseeing Marmot and ExOfficio brands—but will hand over General Manager duties of sales and marketing to Flannery in the months ahead.

“Hiring Joe is part of a management restructure that will better align Marmot’s long-term strategic planning and help us realize the exciting opportunities that lie ahead. I am personally looking forward to this new structure, as it will allow me to focus on the development and execution of the strategic initiatives for the JTA division while providing strong leadership for the Marmot brand in the future.”

About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit

About Jarden Corporation

Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, Jostens®, K2®, Marker®, Marmot®, Mitchell®, Neff®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 35,000 employees worldwide. For further information about Jarden, please visit