Press Releases

John Mix from FINIS Recognized as One of the Most Impactful People in Swimming by Swimming World Magazine


(Livermore, CA– December 8, 2015)FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce that CEO and Co-Founder John Mix has been named to Swimming World Magazine’s Top Ten Most Impactful People of 2015. The list is comprised of ten individuals who have made an impact on the sport of swimming through their dedication and inspiration.

“Our sport is graced with great people,” said Brent Rutemiller, publisher of Swimming World Magazine. “ Some are public figures; others work behind the scenes. As appropriate for this time of year, I want to recognize 10 people who are making an impact in our sport. Thanks to the following people for their contributions and inspiration.”

Joining Mix on the list are the likes of the legendary Olympic swim coach Bill Sweetenham, 2016 US Olympic coach Bob Bowman and the former World Anti-Doping Agency President Dick Pound, amongst other distinguished individuals.

Mix founded FINIS in 1993 with Olympic Gold Medalist, Pablo Morales. Since then it has grown into one of the most popular swimming brands around the world and is currently sold in over 77 countries. In its 23 years in business, Mix’s company has introduced some of the sports most innovative products from the monofin, to the center mounted snorkel.

“I am so honored to receive this recognition,” said John Mix, CEO & Co-Founder of FINIS, Inc. “A big thank you to Swimming World Magazine. This is a testament to our whole company who works very, very hard to produce great products that truly make swimming more enjoyable for every person in the world. We will continue our commitment to educating the swimming community and creating products to help swimmers of all ages and abilities simplify and improve their swimming.”

About FINIS, Inc.

John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.