Johnson Outdoors Watercraft Taps Hammerquist & Nebeker for Advertising

Johnson Outdoors Watercraft division, home to the Necky Kayaks, Ocean Kayak, Old Town Canoe and Kayak, Extrasport and Carlisle brands, is pleased to announce their partnership with Hammerquist & Nebeker Advertising and Design. The decision follows a competitive review and is effective immediately.

Hammerquist & Nebeker, a creative group grounded in the outdoors, will work closely with the Johnson Outdoors Watercraft marketing team on developing creative advertising materials that capture the spirit, life and passion of the iconic Johnson Outdoors paddling brands. The agency’s portfolio of experience includes brand development for companies such as The North Face, K2 Sports, Polartec, Outdoor Research and Columbia Sportswear among others.

“Hammerquist & Nebeker combines a deep understanding of our industry with an authenticity in the outdoor space that made them an ideal partner for our brands,” said Sara Knies, Marketing Director for Johnson Outdoors Watercraft. Added Fred Hammerquist, President and Creative Director for H&N, “Our professional backgrounds and personal interests will enable us to create relevant, compelling communications that speak to the soul of the Johnson Watercraft brands.

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. http://www.johnsonoutdoors.com

Hammerquist & Nebeker is an award-winning national design agency specializing in connecting adventure sports companies to their core consumers. http://www.hammerquistnebeker.com

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