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The Paddlesports Cooperative Marketing Campaign (PCMP) joint venture has announced that “Let’s Go Paddle” will be the theme of the industry-wide cooperative marketing campaign. The PCMP is working with Baltimore-based PR and advertising firm Siquis to launch the campaign with online advertising beginning this spring. “We’re very excited about the ability of this campaign to develop new paddlers for our market,” said Matt Menashes and Michael Pardy, program managers for the campaign. “This has been a long-time coming for our industry and will provide real benefits for outfitters, retailers, and manufacturers.”
The campaign is designed to reach out to women 25-45 with families. Advertising is expected to begin in late April or early May. The campaign is focused on generating leads for outfitters and retailers.
The theme “Let’s Go Paddle” is intended to evoke group participation and an active decision by consumers. The PCMP is now seeking assistance from companies for creative photography, financial support, and input on the campaign’s logo. Please contact Matt Menashes at 703-451-3864 x 703 or Michael Pardy at 360 393-1570 for more information.