Jordan Benshea Joins Diamondback Fitness As New Marketing Manager

DIAMONDBACK FITNESS
FOR IMMEDIATE RELEASE

JORDAN BENSHEA JOINS DIAMONDBACK FITNESS AS NEW MARKETING MANAGER.

CAMARILLO, CA, Dec. 19, 2006 – Diamondback Fitness is pleased to announce the addition of Jordan Benshea as their new Marketing Manager. Jordan comes to them from a leading Southern California Biometrics company where she headed up worldwide marketing. Jordan’s impressive background includes a Bachelor of Arts degree in Mass Communications with an emphasis in Business Administration from the University of California, Berkley. Besides her achievements in marketing, Jordan is also an accomplished non-fiction author, with a book published by McGraw Hill.

Jordan is extremely enthusiastic about working with Diamondback. “I’m very excited to join such an established brand and look forward to marketing the Diamondback Fitness way-stressing innovation, quality, value and service.”

Jordan has a lot to work with. Diamondback has been a leader in light institutional and home use equipment for over 30 years, offering consumers revolutionary new products that are packed with features, performance, quality and value. They’ve led the way year-after-year, with some of the best-rated, most popular products offered in the fitness industry. Jordan states, “I’m lucky to work for a company with such an amazing new product line…there’s so much opportunity for me to help expand this brand even further.

This years’ product roster includes a new line of treadmills and step-thru recumbent bikes. The 2007 line introduces an all-new fashion color palette, plus, the 1190 series offers brand new software features. Just completed is the Diamondbackfitness.com website with easy navigation features, instant dealer locator links, a special “Ask Dr. Ruman” column, exceptional information downloads and technical support.

Jordan plans to get out in the market to work directly with dealers, identify consumer trends and help stay 10 steps ahead of the competition. Jordan adds, “With my passion about health and the multitude of significant consumer and dealer benefits, I feel I can make a considerable contribution in reinforcing the value and leadership of the Diamondback Fitness brand.”

For more information, please contact:
Jordan Benshea at 800-776-7642, Ext. 503