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PINCKNEY, Mich. (April 7, 2011) — Joshua Tree Skin Care (JTree), maker of organic and natural products designed to support an active outdoor lifestyle, recently named Bryan Pappas its national sales manager. Pappas, who has nearly two decades of sales leadership experience, will focus on national grocery and retail department store chains as well as national outdoor retailers.
In his experience, Pappas has consistently driven sales for companies by attracting key accounts like Best Buy and TJX Companies, the parent company to TJ Maxx, Marshalls and Home Goods. As national sales manager for a home goods manufacturer, Pappas increased annual sales by nearly 200 percent. During his tenure at Main Sequence Technologies Inc., a leading software developer, he improved the company’s revenue by over $1 million in three years.
Despite the sluggish economy, sales of natural and organic personal care products grew eight percent in 2009, grossing $10 billion for the year (Natural Marketing Institute). “JTree is part of one of the fastest growing segments in the cosmetics industry, natural and organic personal care products,” explains Pappas. “Given the growth in the organic products market, the JTree brand is well positioned. I’m excited to be a part of the brand’s evolution.”
Joshua Tree Skin Care’s president and CEO, David Lawrence, has no doubt that Pappas will elevate the brand’s exposure into new key markets. “Bryan has a solid understanding of the JTree brand’s mission and core values,” says Lawrence. “With his track record, we’re certain that Bryan has what it takes to help take our brand to the next level.”
This year, JTree also brought on Jeff Buerman of The Meridian Sports Group, LLC, an independent representative agency. Buerman has over 20 years of experience representing quality high end products in the cycling market. His focus is on JTree sales in local Southeastern Michigan retail outlets.
“Both Bryan and Jeff are talented sales leaders who will be a vital part of JTree’s growth,” adds Lawrence. “We look forward to an exciting year for the JTree brand.”
About Joshua Tree Skin Care
Established in 2001, Joshua Tree Skin Care or “JTree” offers a collection of lip balms, healing salves and face sticks designed specifically for people who lead an active outdoor lifestyle. JTree creates its products by slow roasting a blend of premium organic herbs in sunflower oil at a low temperature. This process allows a full range of essential oils to be extracted, which are combined with other natural ingredients to create products that protect, heal and revitalize skin. Based in Pinckney, Mich., Joshua Tree Skin Care is available in retail locations throughout the United States and Canada and online at www.JTreelife.com
For more information, please contact:
Forte Creative Media PR for Joshua Tree Skin Care
O. 702.898.2547 C. 702-301-8779