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Juti Organics joins O2X Summit Challenges as energy bar partner sponsor


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BOSTON, MASSACHUSETTS (FOR IMMEDIATE RELEASE) – Juti Organics (www.jutibar.com) has joined the O2X Summit Challenge Series as a partner sponsor, providing all participants with a free flavorful, nutrient-dense energy bar on race day.

An outdoor experience for runners, hikers and nature lovers, the O2X Summit Challenge Series (www.o2x.com) debuts on Mt. Ellen at Sugarbush Resort on September 13. Events at Sunday River, Maine (Sept. 27), Loon Mountain, N.H. (Oct. 18) and Windham Mountain, N.Y. (Oct. 25) round out the series.

Soon to be available in Whole Foods, Juti Bars are fully organic, gluten-free and raw vegan. In addition to containing no refined sugars, no preservatives, and no soy, Juti Bars are highly nutritious, filling and delicious.

“There is true synergy between the O2X Summit Challenge Series and Juti Organics,” said Juti Organics founder Matt Zembruski. “Both brands strive for a simple, direct approach that lets the natural ingredients speak for themselves.”

“Just as the O2X team pledges to leave the mountain in better shape with each event, Juti Organics is committed to getting your body and your health into better shape with each Juti Bar you consume.”

Designed as a meal-replacement, each 210-calorie Juti Bar provides the optimum balance of protein, carbohydrates, fiber and healthy fats for a clean run to the summit.

O2X BaseCamp will include a Juti Organics tent where racers and spectators can taste and experience Juti Bars firsthand and learn about their nutritional benefits.

“Our eco-friendly course-building philosophy and green event management practices put us right in line with the wholesome, all natural approach at Juti Organics,” said O2X co-founder Gabriel Gomez.

Combining trail running and creative natural challenges with a summit finish, O2X Summit Challenges are designed to provide a healthy challenge for a variety of fitness levels, from weekend hikers to elite trail runners. A weekend-long “BaseCamp” will blend on-site camping, scheduled nature hikes for friends and spectators, training-and-performance exhibits, and a farmer’s market-inspired gathering of local fare.

O2X organizers are committed to composting and recycling whenever possible, working with local suppliers to reduce shipping impact, avoiding single-serve packages and donating salvageable foods in the local area after the event. All O2X courses are built to U.S. Forest Service guidelines, and organizers are committed to a first-of-its kind Remediation Pledge to leave the mountain in better shape than they found it.

ABOUT 02X SUMMIT CHALLENGES

A mountain running experience that blends trail running and creative natural challenges with a summit finish, O2X Summit Challenges are designed to provide a healthy challenge for a variety of fitness levels, from weekend hikers to elite trail runners. A weekend-long “BaseCamp” will blend on-site camping, scheduled nature hikes for friends and spectators, training-and-performance exhibits, and a farmer’s market-inspired gathering of local fare. The events will also include a first-of-a-kind “remediation commitment” from race organizers to leave each venue better than they found it. 02X is a member of 1% for the Planet (www.onepercentfortheplanet.org), EPA Wastewise (www.EPA.gov/wastewise), and Leave No Trace (www.lnt.org). Upcoming events include Sugarbush, Vt. (Sept. 13, 2014), Sunday River, Maine (Sept. 27, 2014), Loon Mountain, N.H. (Oct. 18, 2014) and Windham N.Y. (Oct. 25, 2014). For more information, please visit O2X.com or go to facebook.com/O2Xchallenges.