K2 Launches New Aggressive Skates

Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970.259.3555

SEATTLE, Wash. (October 7, 2015) — K2 Skate, a global leader in inline skate product innovation, introduces a completely new and redesigned Aggressive series for its 2016 lineup. As one of the original innovators on the aggressive scene, K2 went back to the drawing board for inspiration on this new collection. The all-new Unnatural and Front Street models embody the latest in K2’s arsenal of product innovation positioned specifically for dynamic skate performance whether at the park or on the street.

“K2 Skate’s new line is the perfect blend of support and comfort that comes together like never before,” states Triple European Vert Champion, Rich Parker. “The quality of these skates gives great power delivery whilst being extremely responsive. The skates actually feel like they are a part of you.”

With the famed Original Softboot® design at their core, K2’s new Aggressive skates deliver enhanced durability and cuff strength. Each skate in this line features an adjustable shock-absorbing footbed that offers unmatched comfort, a versatile, rockered-optional new Aggressive Universal Frame System (UFS) construction, and the improved grind performance of integrated Teflon® Inserts embedded into the Aggressive Base of the Unnatural model.

The first model in the series, the Front Street (SRP $240), is a perfect option for beginner and expert skaters alike, looking for renowned K2 comfort and performance. 

Front Street product features include:

• Aggressive Cuff
• Rockered-Optional Aggressive UFS Frame with Integrated H-block Design
• 56mm Wheels (frame can accommodate up to 61mm)
• Adjustable Shock Absorbing Footbed
• ABEC 5 Bearings

Athlete-approved and flagship of the K2 Aggressive series is the Unnatural (SRP $300), geared for hard-charging skaters looking to push the boundaries of the sport.. Built around a rich, black leather-textured upper, the Unnatural features 60mm wheels, a reinforced SoftBoot construction to the upper, and the combination of a ratchet buckle cuff closure and replaceable mid-foot powerstrap.

Unnatural product features include:

• Aggressive Cuff
• Aggressive Base with Teflon® Inserts
• Rockered-Optional Aggressive UFS Frame with Integrated H-block Design
• 60mm Wheels (frame can accommodate up to 61mm)
• Adjustable Shock Absorbing Footbed
• ABEC 5 Bearings

The new K2 Aggressive Series will be available at retailers this holiday season with planned consumer launch activities to kick off in November. For more information on K2 Skates, visit k2skates.com.

About K2 Skate
K2 revolutionized the inline skate industry in 1994 with the introduction of the first SoftBoot® inline skates. Developed in partnership with U.S. National Cross Country team member John Svensson and U.S. Olympic speed skater Tony Meibock, the K2 SoftBoot® moved beyond the uncomfortable, plastic-style designs that dominated the market. K2’s patented design provided skaters with the precision and accuracy of a hardshell boot, but in a comfortable, lightweight SoftBoot® design. Over 20 years later and expanded to a full model line of men’s, women’s, and children’s inline skates for everything from family recreation and everyday fitness to training and professional competition, the SoftBoot® design is still the foundation of the K2 Skate line. Often imitated, but never duplicated, K2 is the Original SoftBoot® that continues to push the envelope of inline skate innovation. K2 Skate is a member of the K2 Sports family of world leading outdoor recreation brands.

For more information on K2 Skate’s latest products and technology, please visit www.k2skates.com.