K2 Ski Boots Sold Exclusively at Brick and Mortar Retail Locations
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Seattle, Wash. – K2 Skis‘ award-winning lineup of all-mountain and freeride boots are now on sale at specialty ski and outdoor shops across the country. To ensure proper fitting, K2 boots are only available through expertly trained K2 boot fitters at physical retail outlets.
“When purchasing a new ski boot proper fit is the single most important thing,” said Mike Gutt, K2’s Global Marketing Director. “Having expert shop employees making sure the shell is sized right and the fitting process is done correctly is key to making the boots fit and perform at the highest level.”
When K2 began designing its innovative line of ski boots hours were spent getting feedback from boot fitters from across the globe. Design engineers were very interested to hear what worked well in existing ski boots and more importantly, what could be improved. This feedback led to a ski boot that can easily be broken down in minutes with the use of just a couple allen wrenches for customizations that are a normal part of a boot fitters day.
This winter, shop employees and skiers alike will benefit from the countless hours K2 invested in the design and ease of customization found on the entire line of K2 boots.
About K2 Skis
From frontside groomers to big mountain faces, park and urban features to super pipes, and backcountry tours to sidecountry powder stashes, K2 Skis’ innovative technology combined with an all-mountain philosophy offers ski products for everyone, no matter the conditions. As the ski industry leader embarks on its sixth decade, K2 reflects upon the fundamental technologies they have evolved through the years that remain in the products they manufacture today. From applying fiberglass into skis in the beginning years, to adding sidecut to performance skis in the ‘90s, and to perfecting the art of the rocker variations of today, K2’s all-mountain philosophy continues to make skiing more fun and enjoyable to a broad and complete range of skiers. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.
