K2’s New Goggle Design and Lens Technology Provide a Fresh Look

PhotoAntic semi-frameless goggles and Sonar lens added for 2014/15

Seattle, Wash. (January 28, 2014) – Expanding upon its high-performance goggle line, K2 takes on an entirely new approach with the introduction of the PhotoAntic and PhotoAntic DLX. The modern oversized styling combined with the semi-frameless design takes advantage of the high performance spherical lenses to produce a clean and sleek goggle that pairs perfectly with today’s helmets.

With enhanced fit, universal helmet compatibility and superior optics the competitively priced PhotoAntic and PhotoAntic DLX offer more features at a greater value than the competition.

The PhotoAntic frame is lined with single density foam and features a slotted nose bridge that provides a comfortable lower face fit. The PhotoAntic DLX has the same frame design but features a plush fleece-lined foam for consistent comfort and anti-slip silicon beads that line the inside of the strap to provide added helmet grip.

The double-layer, oversized spherical lenses feature 100 percent UVA/B protection, anti-fog coating resulting in a distortion-free, crystal clear view. By matching the pantoscopic angle of the custom-designed lens with the skier’s eye, K2 goggles allow for a maximized field of vision and optical performance. Built with a helmet-driven topline design, the goggles offer seamless compatibility with K2 and other helmets on the market.

In addition to the PhotoAntic line, K2 introduces the new Sonar by ZEISS Lens technology to the 14/15 goggle collection. With heightened light contrast for improved color brightness and depth perception, avoiding obstacles on the slopes has never been easier. The versatile lens tint is ideal for all lighting conditions – fumbling on the chairlift to change lenses for flat light, overcast or bright conditions is a thing of the past. The new Sonar by ZEISS lens will be available on the men’s PhotoKinetic and women’s Captura.

About K2 Skis
Seeking fun through innovation since 1962, K2’s all-mountain philosophy and technological advancements continue to lead the ski industry. Whether in the park and pipe, on resort groomers or deep in the backcountry, K2 is all about having fun while skiing the entire mountain. The brand’s progressive ingenuity and comprehensive approach to maximizing skiers’ experiences and performance in any condition is evident throughout its collection of award-winning products that not only include skis, but also ski boots, helmets, goggles and backcountry safety tools. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.

Media Contact Info:

Verde Brand Communications

Alex Hunt

alex@verdepr.com