Kaenon Polarized “SUP For a Pup” Event Breaks Previous Records

Newport Beach, CA — April 18, 2011 — More than just a day out for the dogs, Kaenon Polarized, the Newport Beach, CA based Luxury and Lifestyle Performance sunglass brand, is proud to relay the success of the 3rd annual “SUP For a Pup” event held on April 9, 2011. During the one-day event, approximately $11,000 was raised for local animal rescue, A Wish For Animals (AWFA), and 15 dogs found new homes.

“The dog gods were smiling on this year’s event,” said Chris Wyman, founder of the event and Sports Marketing Director at Kaenon Polarized. “It went off, turning out far better crowds than the past 2 years. I am very, very pleased with the results.”

With last-minute sunny skies, energetic crowds flocked to the Newport Beach headquarters to adopt needy dogs and for fundraising sales from Kaenon, OluKai, Naish, Hinano Tahiti, Quickblade Paddles, as well as food from Wahoo’s Fish Taco, massages from Angell Chiropractic & Wellness, Star face painting and Double Giraffe. The combined effort and contributions from all in attendance brought the success of the event to a new level.

“Everybody was so happy to be here,” said Toni Eakes, founder of AWFA. “There is such a good energy here. We’re happy if we get any dog adopted and if we raise any money to keep our shelter going. Every year just gets better and better.”

Over the past three years, combined, the annual event has raised more than $25,000 to assist AWFA and found quality homes for approximately 45 dogs.

Other contributing companies to the event included Function Drinks, Standup Paddle Magazine, Transworld Surf, Surfer Magazine, ProBar, CamelBak, Lowepro, Race Face, DT Swiss, VMG Sail Shades (who hung sun shades for the dogs) and Yuri at Bike Monkey, who donated items for the sale as well as the day-long raffle, raising over $1000, a new record for the event.

To make additional donations and see photos from the event visit www.supforapup.com.

About A Wish For Animals
A Wish For Animals is a 100% non-profit animal rescue for dogs and cats. Run completely by volunteers, they are able to provide funding to low income families who are unable to pay for large medical bills for their pets. Their mission is to help save as many animals as possible from suffering or death and find them wonderful homes to spend the rest of their lives. www.awishforanimals.org

About Kaenon Polarized
Since 2001, Kaenon Polarized has continued in its mission to provide elite athletes and active lifestyle enthusiasts with unmatched polarized optics and high-performance frames, all with superior fit and luxurious style. With proprietary and revolutionary SR-91 polarized lenses, Kaenon Polarized continues to push the boundaries of active optics with award-winning performance sunglass styles, all adaptable in Single Vision and Freestyle Progressive prescription.

Kaenon Polarized
864 W. 16th Street
Newport Beach, CA 92663
(866) KAENON-1
http://www.kaenon.com

Media Contact:
Tyler Weaver
949.574.7918
press@kaenon.com