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Flagstaff, Ariz. (Dec. 2, 2019) – Kahtoola, creator of innovative footwear traction systems, has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on existing product awareness, new product launches, and Kahtoola’s commitment to social and environmental responsibility.
“In 2019, we celebrated Kahtoola’s 20 anniversary and look forward to partnering with Terra to continue to share our brand’s rich history as well as some exciting new innovations in the months ahead,” said Danny Giovale, founder of Kahtoola. “Kahtoola creates reliable gear that makes the outdoors more accessible and rewarding. Since our inception, we’ve made a commitment to building superior products and supporting communities both near and far. Growing this integral element of our company’s foundation is key in our communications strategy with Terra.”
Founded in 1999, Kahtoola started in a small shop with one hand-built prototype at a time. From this humble beginning, the brand has developed a collection of reliable products from lightweight, flexible footwear traction systems to hiking crampons and running/hiking gaiters, allowing the end user to adventure in the most demanding conditions with an unparalleled level of security and performance.
“We’re thrilled to be selected as Kahtoola’s official PR partner,” said Alli Noland, Director of Everything at Terra PR. “Their commitment to superior products, inclusive company culture and social commitment aligns perfectly with our goals, and we look forward to helping spread the good word about Kahtoola.”
Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s flexible footwear traction systems, including MICROspikes® and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product from hiking crampons to running gaiters are thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.
About Terra PR:
Terra Public Relations is an integrated media relations, brand and social media consulting firm for innovative companies seeking to engage media, consumers or other brands. We specialize in creating clear lines of communication, and promoting great products and good people to the mainstream, travel, athletic, outdoor, LOHAS, family and action sports communities. For more information or a taste of what we can do, check out terrapublicrelations.com