Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Kari Traa selects SMAK Strategies for North American PR Representation

Get access to everything we publish when you sign up for Outside+.


SMAK to lead strategic communications and media relations as Kari Traa makes its debut in the North American market

Boulder, COLO. (January 29, 2015) – Norwegian-based Kari Traa, the fastest growing women’s active brand in Europe, recently signed public relations and marketing agency SMAK Strategies to help build awareness around their official launch into the North American market. Well known for its bold and colorful styles, trailblazing fabrics, and playful designs, the Kari Traa product line includes stand-out ski wear, training apparel, and sport accessories.

For its Fall/Winter 2015 debut in North America, Kari Traa will focus on its award-winning base layer category. Superior wool and technical base layers have made Kari Traa the number one base layer brand for women in Scandinavia. The key is innovative and creative design put together with the best materials and fabrics on the market.

“Kari Traa is an iconic brand in Europe and we are thrilled to support the company’s launch in the North American market,” said Maria Hennessey, Founder and President of SMAK Strategies. “The KT brand culture is all about passion, adventure, and playfulness and the product line is the pinnacle of performance and style. Women will be drawn to its freshness and authenticity, and we’re extremely excited to introduce Kari Traa to a new base of active consumers here in North America.”

Boulder, Colorado-based SMAK Strategies is a boutique public relations and communications agency, offering a full spectrum of media outreach, content marketing, brand ambassador, and social media services. With a national reach, SMAK excels at bringing brand stories and awareness to the masses.

“We are very excited to be working with SMAK and feel that they have a very solid understanding of the customers we serve, as well as our larger business goals,” said Sissel Himle, Marketing Manager for Kari Traa. “Through targeted PR outreach and strategic media initiatives, SMAK’s experience and expertise will help us gain great momentum and exposure in North America.”

Norwegian skier Kari Traa ruled the throne of women’s freestyle skiing for more than a decade. During her storied career, she picked up thirty-seven World Cup victories, seven World Championships, and three Olympic medals – including Gold at the Salt Lake City 2002 Winter Olympics. Along the way, Kari began to knit colorful beanies for friends and colleagues and her designs became an instant hit. Today, Kari Traa is Scandinavia’s leading sports brand for women.

Kari Traa will be on display at the SIA Snow Show in Denver, Colo. at the Colorado Convention Center January 29 through February 1 in booth #700.

About Kari Traa

Before founding the clothing company that bears her name, Kari Traa was a freestyle skier who mastered moguls for a living. Today, Kari Traa is Scandinavia’s leading sportswear brand designed for girls, by girls. Like the nuns and knockouts they inspire and are inspired by, Kari Traa’s designers create clothes that are as feminine as they are unpretentious – and as high-performance as they are gorgeous. Kari Traa sportswear is available in better sports stores throughout Scandinavia, Finland, Switzerland, Germany, Austria, France, Holland and the Czech Republic. For more information, please visit

About SMAK Strategies

SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Sweet Protection, Kari Traa, The North American Handmade Bicycle Show, Harbinger, HumanX, RedHed Tools, Armpocket, and EvoFit. For more information, please visit