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Katabatic Gear signs SMAK Strategies as PR Agency of Record

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Scott Boulbol
SMAK Strategies

Katabatic Gear signs SMAK Strategies as PR Agency of Record

SMAK to offer public relations and marketing services to upstart ultralight backpacking brand

Boulder, Colorado (February 18, 2016)Katabatic Gear, the upstart producer of ultralight backpacking gear based in Lakewood, CO, has recently signed PR and Marketing agency SMAK Strategies to manage strategic communications and media relations for North America.

As authentic as it gets, Katabatic Gear – which specializes in ultralight backpacks and quilt-style down sleeping bags – was born out of founder Aaron Martray’s frustration with the inadequate lightweight products available during his preparation for a thru-hike on the grueling Colorado Trail in 2007. After struggling with heavier, less effective gear for over 10 years of serious backpacking, he designed his first bag for that trip. Between that point in 2008 and starting the company, he’s spent over 200 overnights in the outdoors, testing and improving his products.

It’s this authenticity, hands-on approach, and the intimate, cottage-style operation that guarantee the brand’s quality and consistency. It’s also why they chose SMAK, according to Martray.

“We truly believe that to be the best you need to be right there in the trenches – whether that’s helping with stuffing bags or sewing, personally inspecting our pieces right there in the factory, or testing a bag or pack in brutal conditions,” says Founder Aaron Martray. “We chose SMAK because they’re a similar operation: It’s a smaller group by design, but they’re extremely experienced and they share our passion for the outdoors.”

Maria Hennessey, owner of SMAK Strategies, shares this sentiment: “We’re so impressed with the authenticity and overall quality of the Katabatic brand. We’ve been working and playing in the outdoor world a long time, and the meticulousness of their process and the precision and quality of their products is extremely rare, and something we’re proud to represent,”

About SMAK Strategies

SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes ALLIED Feather & Down, Potable Aqua, Nova Cycles, Perfect Fitness, North American Handmade Bicycle Show, Harbinger Fitness, BolderBOULDER, EL Explore, KidRobot, and Public News Service. For more information, please visit