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KAVU renews commitment to specialty retail with powerful new B2B platform, Elastic Suite

Seattle apparel brand brings cutting-edge tech to retailers for a streamlined, intuitive buying process

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SEATTLE – KAVU is doubling down on its commitment to specialty outdoor retailers with the implementation of Elastic Suite, a state-of-the-art business-to-business platform from PlumRiver Technologies. The move bolsters KAVU’s already strong dealer service with a substantial new toolset designed to streamline wholesale purchasing and ultimately the consumer’s retail experience.

“We’ve listened to our dealers, and it is very important for them to be able to do business with a vendor around the clock. Not just during normal business hours. The Elastic B2B does that,” said KAVU founder Barry Barr.

KAVU brings a relaxed but athletic, fun-has-no-season approach to lifestyle apparel, celebrating every day like it’s special – because it is. Elastic was chosen for the elegant, intuitive experience the digital merchandising platform offers buyers and sales reps, complete with whiteboarding tools, digital catalog creation and assortment planning for enhanced B2B sales efficiency.

“At KAVU we’re saying our dealers are who made us, and who remain paramount to our core business,” said KAVU’s In-House Counsel and Technology Manager, Patrick Wellnitz. “We’re pushing sales to our dealers. We use Elastic to make it easier for a dealer to work with KAVU even when there isn’t anyone in the office. KAVU remains a specialty wholesaler and an outdoor specialty focused business”

Embraced by other outdoor-industry leaders including Patagonia, Kuhl and Volcom, Elastic brings buyers as close to touch and feel as you can get from a web platform. With greater operational efficiency and reduction of printed sales materials, KAVU also strengthens its commitment to sustainable business practices.

“Elastic has created the industry’s most collaborative and engaging B2B digital merchandising platform that helps to significantly deepen the relationship between manufacturers and their retailer partners,” said Josh Reddin, PlumRiver Technologies CEO. “Our technology streamlines the wholesale purchasing interface to make it more efficient, strategic and profitable for both buyers and suppliers. And with KAVU, we are integrating Elastic in a way that feels like it’s a seamless extension of their business.”

About KAVU

Founded in the Ballard neighborhood of Seattle, Washington, KAVU has created clothing and accessories for living life to the fullest since it all started with the Strap Cap in 1993. KAVU derives from the aviation acronym, “Clear Above Visibility Unlimited,” when there isn’t a cloud in the sky and you can see all the way to the horizon. That limitless feeling is the guiding principle in everything KAVU does. It means treating every day like it’s special, getting out there and doing whatever invigorates you. KAVU products are an expression of this approach to life: true outdoor wear designed to spread that good-time attitude. Learn more at

Media Contact

Chris Hrenko

Pale Morning Media

(802) 496-6092