Kayland Announces Partnership With Eastern Outdoor Sales

Kayland today announced it has hired Eastern Outdoor Sales (EOS) to represent its line of high performance footwear in the southeast. EOS owner Allyn Morton and his sales team are charged with growing the business in the area.

Headquartered in Boone, North Carolina, Eastern Outdoor Sales represents and sells outdoor accounts along the East Coast from Maryland to Mississippi to Georgia. Founded thirty years ago, EOS is highly regarded for its outdoor gear sales expertise and successes.

“EOS will be instrumental in leveraging Kayland’s numerous awards for outstanding performance footwear,” explained Brent Merriam, Vice President of Novation North America, Inc., the US subsidiary of Kayland’s parent company, Novation S.p.A. “The southeast is an important market for us and we believe EOS will help us to reach our full sales potential in this area.”

Kayland has been recognized three times as the most outstanding hiking boot in three separate, comprehensive product testing reviews this year. The Zephyr hiking boot was honored as a recipient of a 2009 Backpacker Editors’ Choice Award. The women’s Convert hiking boot was bestowed the Women’s Adventure Editor’s Choice Award and, most recently, the Vertigo Light was named Outside Magazine’s Gear of the Year award in the hiking boot category.

About Kayland:
Kayland is an Italian manufacturer of high performance mountaineering, backpacking, hiking, and multi-sport footwear, with a reputation for outstanding fit and innovative materials and technology. With North American headquarters in New Hampshire and a distribution center in the Chicago area, Kayland USA is focused on providing quality products and outstanding service to its US customers. Visit Kayland at www.kayland.com.