Kayland Teams With Thomas Horsch and Plan B Marketing

Novation North America, Inc. and Kayland USA have contracted with Thomas Horsch and Plan B Marketing to represent the Kayland brand in West Virginia, Virginia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, Georgia, and Florida. Effective immediately, Horsch will represent Kayland’s line of high-performance mountaineering, backpacking, hiking, and multi-sport outdoor footwear in the Outdoor channel in the Southeast.

“We are pleased to welcome Thomas Horsch and Plan B Marketing to our team as we continue to grow our US sales force,” said Brent Merriam, General Manager of Novation North America, Inc., the US distributor for Kayland. “We have really focused on expanding our retail distribution this year, and the Southeast region is an important territory for us. Thomas has developed strong retail relationships in the Southeast that will help us build our respective businesses in the territory.”

Plan B Marketing was founded by Thomas Horsch. Thomas’ background includes 10 years as a partner in two outdoor specialty retail establishments. With his background in the bike shop and outfitter business, Thomas has the unique ability to understand the perspective of the retailer in product selection and business growth.

“I am thrilled at the opportunity to work with the Kayland brand,” said Horsch. ” At Plan B Marketing we provide sales and marketing services for brands we use, believe in, and trust, and we’re proud to include Kayland in our brand offering.”