Kayland to Establish US Subsidiary Corporation
In July, Kayland’s parent company, Novation S.p.A., will create a subsidiary corporation in the US in an effort to better serve the North American market for its footwear brands, and its OEM business clients.
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Based in Montebelluna, Italy, Novation S.p.A. has been an original equipment manufacturer to the sporting goods industry for almost 40 years. In August 2005, the company purchased Kayland, a Italian brand of high performance mountaineering, backpacking, and hiking footwear. Since then, Kayland has taken over direct distribution in the US market through Planet Access Company, a 3rd party logistics services provider located just north of Chicago. The new subsidiary corporation will be operated out of the Planet Access Company facility.
â€œRegarding our Kayland business, since moving to direct distribution in the US, we’ve significantly improved our level of service to our dealer base, which is a primary component to the growth of our business,â€ said Brent Merriam, Vice President and COO of Novation N.A. â€œTo truly understand the needs of the various clients and markets that we serve in North America, we realized that we needed a stronger presence in the US. The establishment of the US subsidiary is a clear sign of Novation’s commitment to better serve our client base in North America.â€
Kayland is an Italian manufacturer of high performance mountaineering, backpacking, hiking, and multi-sport footwear, with a reputation for outstanding fit and innovative materials and technology. Kayland will present its spring/summer 2007 line at Outdoor Retailer in Salt Lake City, booth # 1013.