KEEN Footwear Makes Resilient Response Pledge for Hurricane Dorian Relief
The values-led footwear brand is partnering with All Hands and Hearts – Smart Response and Good360 on long-term, sustainable solutions for disaster relief
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FOR IMMEDIATE RELEASE
PORTLAND, Ore. (September 24, 2019) — KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, will provide natural disaster relief for those affected by Hurricane Dorian with longtime partners All Hands and Hearts – Smart Response and Good360. KEEN will send 3,300 pairs of new, top-quality outdoor and workwear socks to affected individuals, a few hundred pairs of Utility boots for volunteers assisting with relief efforts, and KEEN employees will volunteer to clear debris and muck and gut houses.
KEEN joins a “Resilient Response” disaster relief pledge created by All Hands and Hearts and Good360 that ensures KEEN’s response efforts are the most beneficial for people on-the-ground. Resilient Response is a new code of ethics focusing on long-term, sustainable solutions instead of potentially wasteful or even harmful disaster responses.
“Our partnerships with All Hands and Hearts and Good360 are integral to supporting disaster response efforts efficiently and sustainably,” says Chris Enlow, KEEN’s corporate responsibility director. “The Resilient Response action plan ensures we are supporting communities ravaged by Hurricane Dorian in the best ways possible.”
By joining the Resilient Response pledge, KEEN will work with both organizations to plug into a worldwide network of experts to be more equipped to provide effective relief when disaster strikes. Through this partnership, KEEN identifies both immediate and long-term needs to leave communities stronger than before disaster struck and to help them better withstand future disasters.
KEEN invites volunteers to learn more and participate in Resilient Response post-disaster relief efforts at resilientresponse.org. Learn more about KEEN’s efforts and long-term partners All Hands and Hearts and Good360 at keenfootwear.com/giving-back.html, allhandsandhearts.org and good360.org, respectively.
Please direct KEEN media inquiries to Account Manager Ethan Peck at email@example.com.
About KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire adventures outside. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has continued to launch disruptive products and establish new standards for performance, comfort, and design. As a family-owned company, KEEN has made doing good part of doing business since day one. By working with non-profit partners, consciously constructing its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place. Learn more at https://www.keenfootwear.com/keeneffect.