KEEN Hits the Road to Support Retailers for UNEEK Launch

UNEEK designer Rory Fuerst, Jr., KEEN staff, and reps kick-start the spring product season with personalized retailer meet and greets.

PORTLAND, Ore. (March 4, 2015) – This week, KEEN, maker of original hybrid footwear, is taking UNEEK open-air footwear on a road trip to build excitement for the launch of this versatile and comfortable new style. KEEN’s Innovation Program Lead and UNEEK designer Rory Fuerst, Jr. and KEEN team members will visit core KEEN cities to support the launch of this exciting new product with retailers while bringing amplified awareness for the brand.

Hosting events in Minneapolis and Denver, the happy-hour-style evenings will give retailers the opportunity to experience UNEEK up close and personal as Rory unveils how UNEEK was created, and how KEEN is advancing the footwear landscape.

“Having the chance to spend face-to-face time with UNEEK retailers is invaluable and is our way of celebrating a brand defining product, and the people who are helping us launch it,” said Rory.

For a behind-the-scenes look at UNEEK, please check – http://youtu.be/oRyVb-cCZuk

With more than two years of R&D, UNEEK disrupts the norm of footwear design by ditching traditional manufacturing machinery and conventional materials for a simple free-moving two-cord construction. Lightweight and nimble, UNEEK molds and moves with the foot, giving wearers the ultimate balance of style, function, and happiness.

UNEEK by KEEN, launches in March with more than 14 colors for men and women, and is the perfect example of the brands unconventional approach to creating category defining footwear that remains true to the brand’s DNA.

UNEEK Retailer Happy Hour dates and locations include:

• Wed., March 4th – Minneapolis, The Freehouse, 5:30-7:30pm
• Thurs., March 5th – Denver, Joyride Brewing Company, 6-8pm

For more information, please contact: Keith Cozzens at keith@verdepr.com.

About KEEN
Inspired by a love of the outdoors, KEEN Inc., manufacturer of hybrid outdoor and casual products, including footwear, clothing, and accessories, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the U.S., Europe, and Asia, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care. Learn more athttp://www.keenfootwear.com.

MEDIA CONTACT: Keith Cozzens |Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122