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Press Releases

KEEN, Inc. Welcomes Tim Bartels as Vice President of Sales

For Immediate Release

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PORTLAND, Ore. – March 28, 2018 


KEEN, Inc. (KEEN), a values-led, family owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tim Bartels as the new vice president of sales for the Outdoor, Lifestyle and Kids (OLK) categories at KEEN. In his new role, Bartels will manage all sales operations for the KEEN OLK business. Effective immediately, Bartels joins KEEN in its Portland, Oregon, global headquarters.

“Tim has deep roots and a sterling track record in the outdoor industry,” says Erik Burbank, KEEN general manager. “We will look to Tim’s leadership and experience as we drive for continued growth of KEEN’s Outdoor, Lifestyle and Kids business in the U.S.”

After starting with KEEN during the brand’s early years, Bartels moved to Columbia Sportswear Company, where, as VP of global footwear sales, he was instrumental in significant revenue growth over three years. Bartels also served 15 years as a sales executive at NIKE and held numerous U.S. sales management and leadership positions within the company. Most recently, he served as the CEO at SAXX Underwear Co. in Vancouver, British Columbia, which enjoyed exponential revenue growth over a four-year period under Bartels’ leadership.

In adding Bartels as the VP of sales, KEEN fortifies its commitment to product-category expansion.

“KEEN has a rich history of innovation, industry-leading product and an engaged fan base. With growing momentum in the category, there is a tremendous opportunity for KEEN to capitalize,” says Bartels. “I’m excited to rejoin this amazing team and deliver comprehensive go-to-market strategies that reinforce KEEN as the market leader while bringing new fans to the brand.”

Please direct KEEN media inquiries to Account Manager Massimo Alpian at

About KEEN: KEEN, Inc. is a values-led, independently owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at


Massimo Alpian