KEEN Inc.® Working With Filmmaker Dan Austin on Hybrid.Pedal™

FOR IMMEDIATE RELEASE—Portland, OR – May 30, 2007 – KEEN Inc. is proud to announce that filmmaker Dan Austin will be documenting the KEEN sponsored Hybrid.Pedal event this summer. The 1000-mile cycling fundraiser benefits the Conservation Alliance and will travel from Portland, OR to Salt Lake City, UT from July 25 – August 7, 2007 and, along the route, highlight many of the endangered wildlands The Conservation Alliance has helped protect. The resulting documentary will be shown at Outdoor Retailer on August 10, 2007 in Salt Lake City, UT and then released at select outdoor film festivals to continue to build the momentum.

Dan Austin has explored old paths and new throughout the world. His directorial credits include Petionville, a documentary exploring the lives of Haitian street children, and True Fans, a documentary film about his three-month mountain-bike pilgrimage across America. True Fans won the People’s Choice award at the Banff Mountain Film Festival and since its release in 1999, has screened worldwide, inspiring a musical from Broadway producer Bill Rosenfield and a book by the same title, written by Austin.

Recently Austin worked with Angelina Jolie on her feature-length documentary “A Moment in the World,” and founded the 88bikes project, which uses granular philanthropy to endow an orphanage in a different country every year with bicycles for all the kids as well as supplies and funds for upkeep and bike-repair apprenticeships. He is the author of two books including the forthcoming “The Road Trip Pilgrim’s Guide.” He splits his time between New York City, the Wasatch Mountains of Utah, and the intimate and unique pockets of culture throughout the world.
 
Real more about Dan at his website: www.truefans.com and more on his 88bikes project at: www.88bikes.com

About KEEN: KEEN Inc. is a leader in hybrid performance products, including footwear, bags and socks. Founded in 2003 and known for its patented toe protection technology, KEEN is headquartered in Portland, OR and its products can be found in over 1500 retail locations in the US and is distributed globally in Canada, Australia, New Zealand, Asia as well as Central America, South America and Europe. The company created the KEEN Foundation in 2004 to partner with environmental, conservation and social organizations on a global level through community, understanding and education.