PORTLAND, Ore. (April 21, 2020) – KEEN Inc (KEEN) is once again stepping up to help in the fight against COVID-19 by making stylish, comfortable and washable face masks, responsibly made from upcycled material in KEEN’s own factory. Per CDC recommendations, people are advised to wear washable, reusable non-medical grade cloth masks when in public to help our community stay safe and healthy. This will require a shift in social norms: wearing a face covering needs to become socially acceptable and KEEN’s new Harvest Masks make that easy.
“As the world adjusts to life with COVID-19, we know that wearing masks in public will be an important part in keeping this virus in check until a vaccine is developed and widely applied. Until that time, we are supporting the CDC recommendations regarding the use of cloth face coverings, by making comfortable masks that people feel good about wearing them everyday in public.” said Erik Burbank, KEEN Chief Brand Officer.
In March, KEEN provided 100,000 pairs, about $10,000,000 worth of shoes to those on the front line of the pandemic as part of their Together We Can Help initiative. The family-owned company has again committed to helping in the fight against COVID-19 by donating 100,000 KEEN Harvest Masks to those on the front lines, like Oregon-based Fred Meyer grocery store clerks and their families.
Made on a converted production line in one of KEEN’s own footwear factories in Thailand, KEEN’s Harvest Mask is made from up-cycled materials originally sourced for KEEN shoes, and is designed to be worn like clothing. With a four-way stretch material for all day comfort, the face coverings are washable and reusable to minimize impact on our planet. This conscious approach to creating solutions in a sustainable way has been a hallmark of KEEN’s culture from day one. The Harvest Mask will help change the cultural perception of wearing a mask as part of your everyday wardrobe and help our community stay healthy.
To encourage the wearing of masks as everyday attire, KEEN has created a full line of KEEN Harvest Masks that will be available in early May for fans to purchase through KEENFOOTWEAR.com
Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire adventures outside. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has continued to launch disruptive products and establish new standards for performance, comfort, and design. As a family-owned company, KEEN has made doing good part of doing business since day one. By working with non-profit partners, consciously constructing its products, providing grant funding
to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place. KEEN’s recent Together We Can Help program partnered with KEEN fans to give away 100,000 pairs, about $10,000,000 of shoes, to those on the front line fighting the COVID-19 virus. Learn more at https://www.keenfootwear.com/keeneffect.
Account Director, TRUE Communications Janette@TRUECommunications.com 406.471.2882