KEEN Winterizes CNX Collection with New Waterproof Styles
On the heels of the category-defining Spring/Summer 2013 launch of KEEN.CNX, a collection of lightweight, low-profile styles, KEEN brings the CNX design philosophy and inspiration to waterproof and year-round styles in Trailhead and BLVD categories.
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Portland, OR – January 2013 – On the heels of the category-defining Spring/Summer 2013 launch of KEEN.CNX, a collection of lightweight, low-profile styles, KEEN brings the CNX design philosophy and inspiration to waterproof and year-round styles in Trailhead and BLVD categories. Perfect for adventurers on city streets or off the beaten path, the addition of Fall/Winter 2013 CNX styles combines ultra-light technology with the KEEN promise of durability and protection.
“Last season’s successful KEEN.CNX launch was our first cross-category launch since KEEN’s inception. As we head into Fall/Winter, we are building on the excitement with waterproof technology, bringing another dimension to the lightweight and low-profile KEEN.CNX story,” says KEEN’s Outdoor Business Unit Director Jeff Dill.
The Fall/Winter 2013 KEEN.CNX styles feature KEEN.DRY and KEEN.ZORB technologies for all-season, long-lasting comfort. KEEN.DRY is a waterproof and breathable membrane that lets vapor out without letting water in. KEEN.ZORB technology ensures comfort every step of the way. Featuring a full-length foam-based cushioning, KEEN.ZORB delivers instant step-in comfort.
For outdoor enthusiasts, KEEN debuts the Alpha WP CNX for men and women. The waterproof multisport shoe boasts KEEN.CNX features, essential KEEN fit and a low-profile, proprietary lightweight PU midsole, making the Alpha WP CNX ultra cushioned while remaining supportive. From the forest trail to the dog park, the Alpha WP CNX is an all-around shoe for active individuals seeking the adventure around every corner. (MSRP $120)
For day hikers and excursion-seekers looking for more support, KEEN introduces the Depart WP CNX for men and women. This mid-height style combines KEEN.CNX performance and technology with the reliability of a light hiker. KEEN.DRY technology, along with lightweight synthetic overlays makes the Depart WP CNX a great option for hiking wet and muddy trails. Feet stay comfortable and supported during long treks thanks to KEEN.ZORB cushioning, a contoured arch and KEEN’s proprietary lightweight PU midsole. Weighing only 12.5 oz (10.1oz for women) the KEEN Depart WP CNX takes the term “light hiker” to a whole new level. (MSRP $130)
In the casual category, KEEN introduces the Bleecker Chukka CNX for men.This low profile, full-grain leather chukka combines on-trend design and all-day comfort to create a go-to shoe for the man about town. Reverse strobel construction provides a streamlined interior. The metatarsal ridge, TPU stability shank and proprietary lightweight PU midsole provide comfort and support. (MSRP $120)
Also this season, the ladies get an infusion of lightweight style with the Delancey Boot WP CNX. A full-grain leather upper and KEEN.DRY technology blends fashion and function, perfect for the work week and weekend urban adventures. A medial side zipper and stretch panel provide easy entry, while reverse strobel construction with KEEN.ZORB technology create a smooth and streamlined interior. KEEN’s proprietary lightweight PU midsole compound alongside a TPU stability shank ensures long-lasting comfort and support, while a metatarsal ridge allows for natural motion and fit. (MSRP $180)
About KEENKEEN, Inc. manufactures hybrid outdoor and casual products, including footwear, bags and socks.Founded in 2003 with the launch of the Newport sandal known for its patented toe protection technology, KEEN creates innovative and comfortable products that transition seamlessly from work to play, and enables people to pursue a Hybrid lifestyle: create, play and care. Through its Hybrid.Care giving program, KEEN supports social and environmental organizations around the world. The company recently launched the KEEN Recess Revolution, encouraging adults to take 10-minute outdoor “Recess” breaks every day to re-energize at work and be healthier and happier. Named one of “America’s Best Places to Work” by Outside magazine, KEEN is headquartered in Portland, Ore. KEEN products are available in more than 5,000 retail locations in 60 countries. Discover more about KEEN at keenfootwear.com, facebook.com/keen and twitter.com/keen. To learn more about KEEN recess, visit www.recess.keenfootwear.com.
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