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Tour travels to 30 states, stopping at over 400 retailers
BOULDER, COLO. (May 25, 2017) – Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, today announced its cross country Wander Lost Tour for tech reps, May 25 to August 31. Stopping at over 400 retailers in 30 states while living in a specially equipped van and trailer, Kelty team member Andrew Piasecki will host product demonstrations and train store staff about Kelty’s latest product offerings. In addition, there will be contests and giveaways at Kelty-sponsored festivals – the Summer Camp Music Festival in Chillicothe, Ill., May 26-28, and Lockn’ Festival in Arrington, Va., August 24-27.
“Visiting retailers and music festivals gives us an opportunity to have more personal conversations with vendors and consumers and generate feedback we will share with our product designers,” said Eric Greene, vice president of Kelty. “The Wander Lost Tour reflects the spirit of Kelty’s core customer who embraces an adventurous lifestyle on the road.”
The Wander Lost tour begins at Kelty’s headquarters in Boulder and travels through the Midwest, up the east coast and through New England before returning to Boulder on August 31. Kelty and Gear Junkie will host “Gear Junkie Shindigs” at the media outlet’s headquarters in Minneapolis, Minn. on June 6, Diamond Brand Outdoors in Asheville, N.C. on June 27, Ramsey Outdoor in Ramsey, N.J. on July 13 and Outdoor Gear Exchange in Burlington, Vermont on August 3 where attendees can view presentations on how to live the “van life”, receive discounts on Kelty gear in-store and enter to win Kelty gear prize packages.
The Wander Lost Tour will also highlight sister brands Sierra Designs and Ultimate Direction at retailer stops. Brands providing gear and goods to support “van living” throughout the tour include Barnana, Engle Coolers, Field Trip Jerky, Goal Zero, Munk Pack and Nite Ize. Follow The Wander Lost Tour at GearJunkie.com/Wander-Lost and on Facebook, Instagram and Twitter using #VanLife.
About Kelty: Welcome to KELTY BUILT. Kelty is one of the most iconic outdoor gear companies that has been the “go to” brand since its founding in 1952. Kelty forever changed the world of backpacking with the first external aluminum frame backpack. Today, Kelty, known for its durability and incredibly loyal customers, has expanded its product offerings to address the evolving definition of the outdoors. Kelty has worked to make outdoors more accessible for everyone by creating high quality equipment to complement any active, outdoor lifestyle whether this is an overnight in Yosemite, attending an outdoor concert or watching a weekend soccer game. Kelty proudly offers a wide range of functional and durable packs, tents, sleeping bags, luggage, and family camping gear for anybody interested in just about any outdoor adventure. Kelty’s goal is to deliver proven gear that’s innovative, uncomplicated and built to last. KELTY. BUILT TO ENDURE.
Contact: Allison Keller, CGPR
781-639-4924, Ext. 112