Kelty readies for 2010 with direct to consumer sales on new Kelty.com

BOULDER, COLO. (For Immediate Release) – Kelty, outdoor innovator for over 55 years, has made shopping for Kelty gear easier than ever with the completely redesigned www.Kelty.com, featuring the added convenience and functionality of direct to consumer sale

A variety of new features- including highly effective search tools to find gear, enhanced imagery and consumer reviews to research products, and heightened Facebook and Twitter interactivity- will be included on the new Kelty.com, more effectively connecting Kelty shoppers with the gear they need and the brand they love… just in time for the holidays.

The redesigned Kelty.com will have the added benefit of allowing Kelty fans to create wish lists, shop the entire Kelty line, and benefit from the most complete source yet of information about Kelty and Kelty products.

Intended to be continuously updated and refreshed, the new Kelty.com will feature several unique attributes, including a section for Kelty users post reviews, a featured products page, promotion updates, video product descriptions, and an interactive photo gallery to encourage Kelty consumers and business partners to revisit the site regularly.

“Here at Kelty, we design and build gear to help make it easier for busy, active, outdoor people to get the most out of their outdoor adventures,” said Sue Edmiston, Kelty marketing manager.“With the new website’s upgraded research tools and direct to consumer sales, Kelty is now making it easier for these same people to find and purchase the gear they need.”

Further enhancing the Kelty shopping experience, Kelty.com will also give outdoor enthusiasts the ability to purchase equipment directly from a selection of five other online retail partners or locate a brick-and-mortar retailer near them.

When designing the site, Kelty worked with shoppers and benchmarked leading consumer websites to determine which features and functions were most important.The resulting design and functionality of the new Kelty.com is a direct reflection of this input.

Kelty will continue to utilize shopper input to further enhance the new website.This information will also be made available for Kelty retailers to more effectively address the needs of their customers.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.

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