Kelty, Sierra Designs, and Ultimate Direction debut at Friedrichshafen

American Rec debuts at OutDoor 2012 Friedrichshafen trade show, introduces Kelty, Sierra Designs, and Ultimate Direction to Europe

First-time attendance at the OutDoor 2012 Friedrichshafen show underscores commitment to brand growth in the European market

BOULDER, COLO. (For Immediate Release) – American Rec (www.americanrec.com), home to 12 iconic outdoor industry brands, is sending Kelty, Sierra Designs, and Ultimate Direction to the OutDoor 2012 Friedrichshafen trade show. This marks the first time American Rec has sent brands to the biggest outdoor trade show in Europe.

American Rec intends to grow the reach of all three brands in the European market over the coming years, and attending OutDoor 2012 Friedrichshafen is the first step towards that end. With a strong product mix and a dedication to technologically-advanced products to compliment any active, outdoor lifestyle, Kelty, Sierra Designs, and Ultimate Direction are expected to receive a warm welcome in Europe.

“OutDoor Friedrichshafen is a must-attend event for any outdoor brand hoping to compete in the European market,” said Juan Lopez, Director of International Sales for American Rec. “We see a great opportunity for our brands in Europe. We offer a wide range of outdoor gear ideal for camping, hiking, backpacking, and running, with the right mix of technology and value that we believe Europe will be eager to embrace.”

In addition to getting the word out about their product lines, American Rec is also actively seeking distributors and sales representatives to service the European market. Anyone interested should contact Juan Lopez at JLopez@americanrec.com.

About American Rec

American Rec is home to a collection of the best-known and best-loved brands in the outdoor industry, offering a wide variety of equipment and apparel to compliment any outdoor pursuit. American Rec’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Ultimate Direction, ISIS, Mountain Standards, Rokk, and Instabed. By headquartering these brands in Boulder, American Rec is able to pool both physical and intellectual assets, ensuring the continued growth and success of each individual brand in a highly competitive outdoor marketplace. By drawing upon decades of experience and a love of the outdoors, American Rec develops, tests, and produces some of the finest camping, backpacking, outdoor equipment, and apparel available.

For more information, please contact Scott Kaier at scott.kaier@americanrec.com or 303.262.3048.

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