KeltyKIDS.com launches, provides one stop shopping for active families

BOULDER, COLO.- Kelty, the leading manufacturer of active outdoor family gear, today announced the launch of KeltyKIDS.com, the second of two completely redesigned websites intended to bring Kelty gear, news, and information directly to an audience eager for outdoor adventure.

Created in conjunction with Sacramento-based Internet design firm Bkwld, the new KeltyKIDS.com will provide consumers and growing families with an easily navigated and interactive format to find and purchase that perfect piece of outdoor equipment to help streamline any family adventure.

“As our Kelty KIDS line has diversified and grown into it’s own highly specialized and unique set of products, we realized the need help families connect directly with the Kelty gear that’s most relevant to them,” said Christian Mason, Kelty marketing manager. “The new KeltyKIDS.com creates a marketplace where growing families can learn about and interact with this gear before making a purchase.”

Visitors to the new Kelty KIDS website will be greeted with a wide variety of Kelty’s latest child carriers, strollers, packs and accessories to help keep young families engaged with the great outdoors. Durable and highly user-friendly, Kelty KIDS gear is the perfect solution for any active family, including first time outdoor explorers and seasoned enthusiasts.

Designed to be easily navigated and highly interactive, KeltyKIDS.com will be continuously updated with news and information relevant to families, outdoor enthusiasts, and Kelty product owners. Featured products, gear reviews, and Kelty KIDS news are just a few of the new site highlights, and are intended to encourage consumers and business partners to revisit regularly.

Other site upgrades include an enhanced dealer locator option that allows users to chose between several online retailers or find the brick and mortar retailer nearest them and a visually engaging homepage, showcasing Kelty’s bright, bold colors for 2008.

The second of three new websites, KeltyKIDS.com joins the recently redesigned Kelty.com, and offers the same look, feel, and interactive platform as it’s predecessor.

Tying the entire Kelty package together, the new site will also share the look and feel of a recently revamped advertising and marketing initiative.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Light & Fast, Trail, Basecamp and Travel gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.

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