Press Releases

Fischer Skis U.S. Taps Sergio Kiehl as CEO & President

Keihl Named Fischer CEO

Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President.

“I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his hiring. “Aligning the U.S. team with the European Fischer staff is a huge priority as we work to grow the U.S. business.”Kiehl most recently served as the VP of Strategy and Business Development at DPS Skis and prior to that was the President of uvex North America. He brings vast experience with market leaders in the sporting goods industry, having served in leadership roles focused on sales, product marketing, merchandising and general management globally. At Fischer, Kiehl will assume his new responsibilities effective May 1st, 2019. and will kick off his work at the International Global Coordination Meeting (GCM) taking place at Fischer’s global headquarters in Ried im Innkreis, Austria.

About Fischer Sports:

Since it was founded in 1924 the Austrian company has been known for innovation and the latest technologies. Fischer Sports GmbH is a single-source supplier in the fields of Alpine and Nordic and also specializes in hockey. Fischer Sports is the global market leader in Nordic skiing and one of the world’s largest ski producers. The headquarters are in Ried im Innkreis (Austria) and production facilities are located in Ried im Innkreis and Mukachevo (Ukraine). The Fischer Group of companies also includes the successful subsidiary Löffler, as well as One Way Poles, both also located in Ried im Innkreis. Please visit for additional information about the company and its products.