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Arcata, CA â€“ Kinetic Koffee of Arcata, CA announced today that it will donate a percentage of all coffee sales in the month of August to World Bicycle Relief, a non-profit organization dedicated to providing access to independence and livelihood through The Power of Bicycles in impoverished areas throughout the world.
â€œWe feel that bicycles are an important tool in the development of strong economies in developing nations, and World Bicycle Relief is doing a great job of putting them into the right hands, with the right support,â€ said General Manager Mark Ritz of Kinetic Koffee. â€œWe are doing what we can to help them in their work.â€
Kinetic Koffee will donate money based on sales to both their retail and wholesale customers. â€œWe will encourage our retailers to match our donations and really work as a team to help this succeed,â€ said Ritz.
â€œA bicycle multiplies a person’s productivity when you compare it to walking,â€ according to F.K. Day, president of World Bicycle Relief. â€œWe appreciate that Kinetic Koffee is lending its support to our efforts, knowing that each bicycle we can provide will make a difference in a person’s life.â€
World Bicycle Relief specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster assistance initiatives. To date, they have supplied more than 50,000 bicycles to poverty assistance and disaster relief initiatives.
About Kinetic Koffee
Kinetic Koffee is a gourmet micro-roaster and its coffees are shade grown, certified organic and governed by fair trade practices. In addition to from purchasing from ethical coffee growers and harvesters, a core mission is to help support worthy nonprofits, donating 10 percent of their net proceeds to outdoor and cycling nonprofits each year. Kinetic Koffee is sold at specialty bicycle and outdoor retailers throughout the country as well as through their website. Roasted for GearHeads by GearHeadsâ„¢. For more information, visit their website, www.kinetic-koffee.com.
About World Bicycle Relief
World Bicycle Relief is dedicated to providing access to independence and livelihood through The Power of BicyclesÂ®. Simple sustainable mobility is an essential element in disaster assistance and poverty relief, and bicycles empower individuals, their families, and their communities. More information is available at www.worldbicyclerelief.org
Mark Ritz, Kinetic Koffee, 877-825-9417
Chris Strout, World Bicycle Relief, 312-664-3836