Bike Industry News

Kitsbow Announces Two New Board Members

Industry Veterans Paul Blum and Andrew Herrick Join Kitsbow Cycling Apparel

PETALUMA, Calif. (April 4, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces that industry veterans Paul Blum and Andrew Herrick have joined the Kitsbow Board of Directors. The two new members join existing members of the board: Zander Nosler, David Billstrom, and Peter Nosler.

Paul Blum is an apparel industry veteran, most recently as the CEO of Henri Bendel, and previously CEO of Fred Segal, Juicy Couture, Kenneth Cole Productions, and David Yurman Jewelry. He has led and managed apparel businesses for decades. He is based in New York City.

Andrew Herrick is a bicycle industry veteran, most recently driving Intense Cycles through a growth period in the CEO role, and previously doing the same thing for Crank Brothers, Inc. Herrick was a co-founder of Pedro’s North America and served on the Board of Selle Royal Group in Italy. He is currently based in Southern California.

“I am energized by the presence and commitment of entrepreneurs such as Paul and Andrew,” said Zander Nosler, co-founder and CEO of Kitsbow. “We are already benefiting from their collective experience in merchandising and charting thoughtful growth, which in turn will benefit our most important constituency, our customers.”

Kitsbow is privately held, and based in Petaluma, California.

About Kitsbow
With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of cycling by creating the world’s finest bike clothing. Offering high-performance apparel, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what’s available. To view the line and learn more about Kitsbow, visit

Kali Platt
Verde Brand Communications
970.366.4579, 159