KJUS Skiwear Teams Up with Bode Miller

World ski racing champion Bode Miller has chosen KJUS systems skiwear as his official uniform supplier for his new independent race team through at least the 2010 Olympic Winter games in Vancouver, Canada. The news was announced today by LK International, producer of the Swiss high-tech skiwear KJUS Systems. The partnership joins one of the world’s most recognizable ski racers with a brand that like Miller is known for its uncompromising style.

“Bode is an impressive personality,” said Didi Serena, the CEO of KJUS. “He is an absolute individualist and a guy who loves to win, which suits us perfectly.”

As an independent racer, Miller for the first time had the opportunity to select his own skiwear partner. He will wear KJUS skiwear beyond the boundaries of the FIS infield and during training.

Miller, who is poised to eclipse Phil Mahre’s record for most World Cup wins by a US skier this season, created his independent race team consisting of his own team of staff and trainers, to support his World Cup campaign. He created the team following his split from the US Ski Team earlier this year.

“I’m pleased that now, at last, I can work with a partner who takes on problems and challenges and overcomes them. That gives more than 100 percent. Because what really matters is the functionality,” said Miller.

In support of the partnership, KJUS skiwear is planning a Bode Miller line for future seasons. Miller will provide his expertise and input in the design of his signature line as well as for the development of the entire KJUS collection.

At the age of almost 30, Miller has recorded 25 World Cup victories in all five alpine disciplines, an accomplishment shared by only a very few athletes. Highlights of Miller’s accomplishments include World Championship gold in four different disciplines, two Olympic silver medals, a World Cup overall championship, and three additional World Cup crystal globes in two different disciplines.

KJUS and KJUS systems are registered trademarks of LK International AG. LK International AG in Cham (ZG, Switzerland) is the holding company which develops, produces and distributes the KJUS skiwear throughout the world in over 27 countries. “KJUS is a leader in functional ski clothing, with a straightforward design and perfect fit. KJUS uncompromising skiwear is light and offers the best possible freedom of movement as a result of its stretch materials.” At the moment, KJUS systems products are available through selected specialist dealers in Denmark, Germany, France, Italy, Norway/Sweden, Austria, Switzerland, Spain, the Czech Republic, Belgium, Holland, Finland, Poland, Russia, Slovenia and the United States. www.kjus.com

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