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WICHITA, Kan. â€“ June 14, 2011 â€“ INVISTA announces the adoption of CORDURAÂ® fabric in a new apparel line powered by KLIMÂ®. CORDURAÂ® fabrics are used throughout the collection’s premium line of pants specially designed for â€œenduroâ€motorcycle riders.
“We needed a fabric that would withstand the challenges of the outdoor elements and the demands and rigors of extreme riders,â€ said KLIMÂ® U.S. director of marketing, John Summers. â€œRenowned for its durability and abrasion resistance, we knew CORDURAÂ® fabric was the right choice because it provides durable protection and mobility allowing riders to perform at their best.â€
This effort between the KLIMÂ® and CORDURAÂ® brand teams provides riders with an apparel system designed with a wide variety of functional capabilities: maximum durability and abrasion resistance, exceptional moisture management performance, and enhanced comfort and breathability.
Additionally, the exceptional strength-to-weight ratio of CORDURAÂ® brand fabrics provide the collection with lightweight, high-tenacity fabric functionality to allow riders flexibility and agility in their movement.
â€œBeing included in these designs with such leaders in the motorcycling industry is certainly an honor,â€ said Allen Mortimer, global product manager for INVISTA’s CORDURAÂ® brand. â€œI’m enthusiastic because I anticipate riders will appreciate the product’s strong performance features.â€
CORDURAÂ® fabrics are featured in four pant designs â€“ Chinook, Baja, Dakar, and Mojave â€“ and are available in red, blue, orange and gray. Additional specifications are as follows:
â€¢ The Chinook Pant delivers durability and all day comfort. Its construction, which includes a 420 denier CORDURAÂ® fabric shell, seat, and knees allows it to stand up to the harsh elements found on the trail, and its design allows for ultra-flexible movement.
â€¢ Providing relief from the unforgiving summer heat was the inspiration for the Baja Pant. Making this an ultra-rugged, in-the boot pant are the incorporation of 830 denier CORDURAÂ® fabric shell and 1800 denier CORDURAÂ® Ballistic fabric in the seat and knees.
â€¢ Engineered with comfort in mind, the Dakar Pant provides zippered vents combined with rider specific patterning and 840 denier CORDURAÂ® fabric in high wear areas and throughout the outer shell â€“ The Mojave Pant is designed to conquer the elements. Powered by 840 denier CORDURAÂ® fabric in the seat and knees and coupled with rider specific patterning and a comprehensive ventilation system helps this pant provide enduro aficionados with a durable riding solution.
â€œThe distinguishing factor that motorcyclists will find when browsing these products is the CORDURAÂ® brand hangtag and sew in label,â€ said Cindy McNaull, global CORDURAÂ® brand marketing director. â€œOur hangtag and sew in label assures wearers that the fabric is made to last.â€
Klim is the global leader in Technical Riding Gear for both the snow and enduro industries, which includes GORE-TEX jackets, pants and boots along with helmets, hydration backpacks, and technical layering pieces. For more information, visit www.klimusa.com.
About CORDURAÂ® brand
INVISTA’s CORDURAÂ® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabricsâ„¢. Known for its resistance to abrasions, tears and scuffs, CORDURAÂ® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURAÂ® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURAÂ®
brand, the word â€œCORDURAÂ®â€ must be spelled out in all caps, used with an Â®, and followed by the word â€œbrandâ€ or â€œfabric.â€
To learn more about INVISTA’s CORDURAÂ® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, and Twitter, http://twitter.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PUREÂ®, ANTRONÂ®, AVORAÂ®, C12â„¢, COMFORELÂ®, COOLMAXÂ®, CORDURAÂ®, CORFREEÂ®, DACRONÂ®, DBEÂ®, DYTEKÂ®, FRESHFXÂ®, LYCRAÂ®, PERFORMAâ„¢, POLARGUARDÂ®, POLYSHIELDÂ®, POLYCLEARÂ®, SOLARMAXÂ®, STAINMASTERÂ®, SUPPLEXÂ®, SUPRIVATM, TACTELÂ®, TACTESSEÂ®, TERATEÂ®, TERATHANEÂ® and THERMOLITEÂ®. For more information, visit www.INVISTA.com.
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