ARCATA, Calif. – For the first time ever, Canoe & Kayak Magazine announced their Reader’s Choice Awards, naming Kokatat Apparel Brand of the Year. These awards were created to highlight the innovation and triumphs in the paddlesports industry. Kokatat is honored to receive this accolade from Canoe & Kayak Magazine readers.
Additionally, Paddler of the Year and Expedition of the Year were both awarded to Kokatat Ambassador Freya Hoffmeister. Hoffmeister is the world’s first female solo paddler to circumnavigate Australia in a record-setting 322 days.
The magazine staff of paddlesport enthusiasts created their list of qualified candidates, then invited subscribers and online readers to vote for their favorite paddling brands, products and people through an online survey. In total, 3,600 Canoe & Kayak readers voted in less than 30 days.
“It is a great honor to be recognized as the Apparel Brand of the year from the Canoe & Kayak Reader’s Choice Awards,” said Jeff Turner, Kokatat’s sales and marketing manager. “We are flattered by the reader’s response from such a highly regarded publication in the paddlesports industry.”
Canoe & Kayak Magazine will publish the Reader’s Choice Awards in the December 2010 issue and online at www.canoekayak.com.
About Kokatat Watersports Wear
For the past 39 years, Kokatat has built a reputation as a friendly company of paddling enthusiasts, dedicated to creating innovative paddlewear and accessories. Kokatat is a highly trusted brand known for its independence, high level of quality in addition to an extremely well respected, service-driven business model. Kokatat is an incredibly strong brand and is known for authenticity and launching game changing paddling products. Please visit www.kokatat.com and follow Kokatat on Twitter “@kokatat”.